Boilerplate · one sentence
Business Bagel is South Africa’s daily business and finance news: the markets, the money and the companies moving the country, explained clearly.
Brand and media kit · Version 2.0
The Business Bagel brand, ready to use.
Logos, colours, type and the words we use, with every file ready to download. Writing about us, putting our logo next to yours, or planning a campaign with us? Start here.
The Business Bagel logo
01 · About
About Business Bagel.
South Africa’s daily business and finance news: the markets, the money and the companies moving the country, explained clearly. Accessible enough for everyday curiosity, rigorous enough for the boardroom.
- Name
- Business Bagel
- Publisher
- Bagel Media (Pty) Ltd
- What we are
- South African business and finance news
- History
- Began as Daily BagelJune 2025
- Based in
- Cape TownSouth Africa
- Website
- businessbagel.com
- Press and partnerships
- info@bagel.co.za
- Our line
- A bite of business. Daily.
Boilerplate · paragraph
Business Bagel is a South African business and finance news brand. It publishes short-form news every day across social video, a podcast, a WhatsApp channel, a free weekday newsletter and businessbagel.com, covering the markets, the money and the companies moving the country. It began as Daily Bagel in June 2025 and is published by Bagel Media (Pty) Ltd in Cape Town.
02 · Partner with us
Reach South Africa’s next generation of investors, founders and decision-makers.
Business Bagel is a daily business and finance brand built for the platforms where young South Africans actually spend their time. One audience, every platform.
Where we publish
Instagram@business_bagel (opens in a new tab)TikTok@businessbagel (opens in a new tab)YouTube@business_bagel (opens in a new tab)LinkedInBusiness Bagel (opens in a new tab)FacebookBusiness Bagel (opens in a new tab)SpotifyPodcast (opens in a new tab)WhatsAppDaily channel (opens in a new tab)NewsletterFree, every weekday
Who we reach
From the South African just getting curious about the markets to the investors, founders and traders who move them. Full audience data comes with every proposal.
Ways to partner
Media & PR
Your launches, results and announcements, translated into carousels and video that perform across all our platforms: social, the newsletter and the site, in front of our audience.
Sponsored series
Put your brand behind an exclusive Business Bagel content series: real association with content our audience chooses to watch.
Flagship partner
One brand, everywhere Business Bagel shows up: the site, the morning roundups and beyond. A single, exclusive partnership.
Video for your channels
Short-form video from our in-house team, made for your own channels and built to perform.
How it works
- 01Tell us what you’re trying to achieve.A launch, a series, a year-round presence: start with the goal.
- 02We come back with a tailored plan.Full audience data and rates included.
- 03We make it and publish it.Across the platforms where our audience already is, in the Business Bagel voice.
03 · Logo
The bagel and the word.
A royal bagel with one bite taken, beside the Business Bagel wordmark. Please use these files as they are: never retype the wordmark or redraw the bagel.
One-colour versions · for single-colour print, stamps and lime grounds
HorizontalBlack SVGBlack PNGStackedBlack SVGBlack PNGWordmarkBlack SVGWhite SVGBlack PNGWhite PNGMarkBlack SVGBlack PNG
Print-ready CMYK PDF and EPS files, more PNG sizes and logos with clear space built in are in the media kit.
Clear space and size
Leave clear space of X on every side, where X is the width of the bagel’s hole. Nothing else comes inside it: text, other logos or the edge of the page.
| Smallest width | Screen | |
|---|---|---|
| Horizontal | 28 mm | 120 px |
| Stacked and wordmark | 24 mm | 100 px |
| Mark alone | 8 mm | 24 px |
Please don’t
Next to a partner’s logo, match the visual height of our wordmark to theirs and keep the clear space. The bite is always top right.
04 · Colour
Five colours and white.
Royal carries the brand. Lime is a highlighter: a figure, a rule, one word, never text on white. Tap a hex value to copy it.
Royal
- HEX
- RGB
- 44 66 230
- CMYK
- 89 77 0 0
The bagel, links, buttons, eyebrows, covers.
Ink
- HEX
- RGB
- 21 23 28
- CMYK
- 88 73 39 97
The wordmark, headlines and text.
Paper
- HEX
- RGB
- 244 245 248
- CMYK
- 5 4 3 0
Panels, slides, documents.
Lime
- HEX
- RGB
- 201 242 62
- CMYK
- 30 0 91 0
Figures on navy or royal. Never text on white.
Navy
- HEX
- RGB
- 25 31 48
- CMYK
- 95 70 15 91
Dark bands, footers, stat strips.
White
- HEX
- RGB
- 255 255 255
- CMYK
- 0 0 0 0
The main ground.
In proportion
A typical page: white and paper 70 · ink 15 · royal 10 · navy 3 · lime 2
Charts and data
Eight series colours, in this order, led by royal. Neighbouring colours were checked with a colour-blindness simulator.
- 1Royal
- 2Orange
- 3Aqua
- 4Yellow
- 5Magenta
- 6Green
- 7Violet
- 8Red
CMYK values are converted for coated paper (FOGRA39). No Pantone reference is set: for a spot colour, ask your printer to match the HEX on a proof.
05 · Type
Four families, four jobs.
All four are free under the SIL Open Font License, on Google Fonts and in the media kit.
Archivo
Headlines and big figures. The wordmark is drawn from Archivo Black.
Google Fonts (opens in a new tab)Business news worth your attention.
Accessible enough for everyday curiosity, rigorous enough for the boardroom.
IBM Plex Mono
Kickers, labels, dates and figures in tables, usually in capitals.
Google Fonts (opens in a new tab)MARKETS · COMPANIES · ECONOMY
0123456789 R1 234 567.89 +2.4%
A bite of business. Daily.
Can’t install fonts? Arial Black, Arial, Consolas and Georgia italic are close enough.
06 · Graphics
The Bite, the Ticker, the Stat band.
No stock photography and no illustration. Every background, cover and texture comes from one of these, and all three are in the media kit.
Supergraphic
The Bite
The bagel at architectural scale, cropped by the frame, in a tone of the ground colour so text can sit on top. Covers, banners and backgrounds.
Band
The Ticker
Our beats in IBM Plex Mono capitals with lime separators. A band at the edge of banners and covers; it scrolls in video.
Numbers
The Stat band
Archivo figures in lime on navy, labels in IBM Plex Mono, hairline dividers. Shown here as a blank template: it only ever carries real, sourced numbers.
07 · Imagery and video
Real people, real places, real numbers.
If you’re illustrating a story about Business Bagel, these keep it looking like us. For photos or footage, email info@bagel.co.za.
Please use
- Our logo files as supplied, unaltered.
- Photos and video stills that we send you.
- Real photography of the people, places and companies in the story.
- Our presenters as they appear on our channels.
Please avoid
- AI-generated or altered images of our presenters or team.
- Stock imagery presented as ours.
- Effects, gradients or glows on the logo or colours.
- Our logo on busy parts of a photo: put it on a solid area instead.
Logo animation
Things grow, wipe or slide in and settle. Nothing bounces, spins or flashes.
08 · Words
Writing about Business Bagel.
A few conventions that keep every mention consistent.
| Our name | Business BagelTwo words, both capitalised. Not BusinessBagel, Business Bagels or BB. |
|---|---|
| Publisher | Bagel Media (Pty) LtdFor contracts and formal listings. |
| History | Began as Daily Bagel in June 2025Please don’t call us Daily Bagel: that was the name before. |
| Our line | A bite of business. Daily.With the full stops. |
| What we are | South African business and finance newsEvery story is sourced and cross-checked against the primary source before it goes out. |
| Website | businessbagel.comNo www. needed. |
| Spelling | South African and UK EnglishColour, organise, centre. |
09 · Downloads
Every file, in one place.
The media kit has everything. The logo files are also above, one by one.
- Media kitEverything on this page in one file: logos (SVG, PNG, CMYK PDF and EPS), icons, colour files, fonts, profile pictures, graphic devices, share image, logo animation, and both guides.
- Brand guidelinesThe rules, on 16 pages: logo, colour, type, graphic devices and how to write about us.
- Quick referenceThe logo, colours, type and the words, on two pages.
- Colour filesFor websites (CSS), Figma and code (JSON), Adobe (ASE) and everyone else (TXT).
- Profile picturesSquare, 1080 px. The royal tile is the one we use everywhere; ink and white are for grounds where royal clashes.
- Share imageA 1200 x 630 link preview for articles and posts about Business Bagel.
- Logo animationA 3-second logo sting and a 5-second end card. MP4 at 30 fps; transparent versions in WebM and QuickTime (MOV).
10 · Contact
Need something that isn’t here?
Press, partnerships and brand questions: email us and we’ll help.